Why We Are Doing This
This Is About More Than a Birthday.
Nathalie has always had a heart for people. Her life and work have been built around helping others, supporting her community and showing that even a small act of kindness can make a meaningful difference.
But this campaign is about something beyond business. It is about Nathalie the person.
The woman who would rather use her birthday as an opportunity to give to others than simply receive for herself.
Instead of asking what she would like for her birthday,
Nathalie is asking how her birthday can make a
difference in someone else’s life.
